The post One Piece Of Software Has Completely Transformed The Pot Industry appeared first on High Times.

It’s a known fact among weed business owners that one piece of software has completely transformed the pot industry. Founded by Jessica Billingsley and Amy Poinsett, MJ Freeway is a software system designed specifically for the flourishing legal cannabis industry. The software, and the team of consultants at MJ Freeway, tracks and manages every aspect of a cannabis business. They help business owners optimize grows, maximize sales and meet the requirements of their state’s marijuana laws.

They also collect and track the data from these businesses, which demonstrates to lawmakers that yes, cannabis is a legitimate business. And that lawmakers need to start treating it as such.

We caught up with co-founder and chief operating officer Jessica Billingsley and vice president of global marketing and communications Jeannette Ward to gain more insight into their groundbreaking company and learn more about how their software has completely transformed the pot industry.


One Piece Of Software Has Completely Transformed The Pot Industry

MJ Freeway

MJ Freeway is an all-encompassing system for legal cannabis businesses. Their software revolves around a “seed-to-sale” model. It’s a model that the company’s founders, Jessica Billingsley and Amy Poinsett invented. And it’s a model that has been proven to work.

“[Jessica and Amy] pioneer[ed] batch-tracking and algorithms that account for moisture loss as the product ages,” Ward explained. “[These are] standards that many governments and competing seed-to-sales companies have copied.”

The software has completely transformed the pot industry by streamlining and organizing literally everything for cannabis business owners.

From when the seeds are planted all the way through the sale of mature plants, flowers and extracts. Additionally, they track business owners’ progress and make sure that their clients stay perfectly within the guidelines and regulations of their state. They even customize and tailor each experience to a client’s individual needs.

“The core of what makes MJ Freeway who we are is two things,” Poinsett said. “First, people—the entire team really cares about our industry and our clients. And I know our clients can feel that. Second is innovation. Seed-to-sale tracking, batch tracking, big data for cannabis—these are innovations we led. MJ Platform is the next groundbreaking innovation in cannabis tech.”

The software is available in English, Spanish and French. In 2018, a German-language version will be available.

From The Ground Up

One Piece Of Software Has Completely Transformed The Pot Industry


As soon as Colorado lawmakers implemented the state’s medical marijuana program, Jessica Billingsley saw a need. She invested in one of the first licensed medical businesses. And that’s when she seized the opportunity of a lifetime.

“They needed software to run the company,” Billingsley told us. “I approached Amy [Poinsett] about partnering and building a solution for cannabis companies. Thankfully, she said yes!”

Together, Billingsley and Poinsett created the first-ever seed-to-sale software designed specifically for cannabis businesses. Literally the first.

Thanks to their collective background in software development and technology, they were able to pioneer a system that not only assisted cannabis business owners to manage their companies in a reliable way but also track every part of their business from the ground up.

The first for-retail product from MJ Freeway, released almost eight years ago, was called GramTracker.

“MixTracker and GrowTracker followed for extraction and cultivation,” Ward said.

Although they’ve had a steady upward trajectory—their business has grown in tandem with the cannabis industry as a whole—Billingsley recalls a few naysayers during MJ Freeway’s beginning years. She told us about a Lobby Days meeting she went to when the company had a presence in 13 states with a medical marijuana program.

“[The committee we met with] truly laughed us out of the room,” she said. “One [person] laughed us out of the room and told us to come back after [we were in] 30 states. And I have to tell you, just this past spring during Lobby Days, I met with the same leader. I said ‘Do you remember meeting with me? I’m in 29 states now.’”

“We’ve tracked 23 million pounds of cannabis sold since 2011,” Ward added.

All of the data, she explained, helps lawmakers make smart decisions on regulations that give people access to their medicine in a safe and reliable way. It also provides significant data to project the future trends in the cannabis space.

In Recent News

Although MJ Freeway’s software has completely transformed the industry, it is not totally flawless. Like most software systems, MJ Freeway has had a few system interruptions. Ward acknowledged the severity of these issues but wanted to give clarification on the matter beyond the sensationalist headlines.

“In November 2016, we launched our Generation Two software, MJ Platform, at the Vegas MJ BizCon Show. We launched it because we knew we had to replace our tracker product,” she said. “It was the first seed-to-sale. We had improved on it many times since the launch, but it was aging. The recently reported issues are a direct reflection of the age of this product. Our work with successful cannabis businesses had shown us that they needed a software built for the future of cannabis. Not the past.”

“We achieved two things with MJ Platform,” she continued. “We upgraded the core technology of the product for increased reliability and speed, and improved on an already feature-rich and flexible software.”

Giving Back

One Piece Of Software Has Completely Transformed The Pot Industry

CannAbility Foundation

MJ Freeway transformed the cannabis industry because Billingsley, Poinsett and Ward truly, genuinely believe in sensible and compassionate cannabis policy. Especially when it comes to medical marijuana.

“It’s medicine,” Ward said. “And people should have access to that medicine.”

“I am absolutely a medical marijuana advocate and activist,” Billingsley added. “You only have to meet one patient whose life has been irrevocably changed to really see the difference it makes.”

They work extensively with disability rights activist Stacey Linn. Her son, Jack, suffered from severe cerebral palsy and dystonia. Cannabis proved to be a life-altering medicine for him. Linn and her supporters worked tirelessly to push forward a bill that would allow juvenile medical marijuana patients to have access to their medication at school.

Their efforts were well worth it. In 2015, the governor of Colorado signed Jack’s Law, which gives medical marijuana patients the right to bring their medical marijuana to school with them. Essentially, Jack’s Law makes it so they do not have to choose between their education and their health.

Although Jack sadly passed away, Stacey Linn and MJ Freeway have continued their activism through the organization CannAbility. Recently, MJ Freeway started a donation campaign alongside the organization. After making a significant initial donation, MJ Freeway is now using its resources to educate others on the issues that CannAbility champions, as well as encourage donations so that CannAbility can continue its work.

Additionally, Poinsett and Billingsley act as mentors for women in both the cannabis industry and STEM fields.

“It’s very important to Amy and me to mentor women and hire women,” Billingsley said enthusiastically. “It’s very important to me to mentor women in STEM fields. [The problem is that] we don’t teach young women that technology is one of the most creative fields there is.”

“We see ourselves on a mission to serve cannabis businesses and grow an industry sustainably and responsibly,” Poinsett added. “If we can do that while also being an example that two women can run an industry-leading technology company–well, that’s icing on the cake!”

Looking Forward: One Piece Of Software Has Completely Transformed The Pot Industry

MJ Freeway has come a long way since being laughed out of a Lobby Days meeting.

They have worked with clients in 29 states and also five countries. Although other tech companies have developed similar software, MJ Freeway remains the uncontested top player. They pioneered the system. And so, it’s unsurprising that 40 percent of United States-based cannabis companies choose to work with them.

They revolutionized the way that cannabis business owners managed their companies. But that’s not the only way that the software has completely transformed the cannabis industry. The data they collect, combined with their focus on ensuring that their clients are in accordance with cannabis laws, has broader implications. Specifically about the spreading legalization in the United States and in other countries.

“I do not think it’s a stretch at all to think that MJ Freeway has influenced legislation worldwide,” Billingsley said. “It’s the compliance tools that give legislators the confidence that the product can be safely regulated and tracked.”

Her software has completely transformed the cannabis industry, and the changes keep on coming. We then asked her where she thinks the cannabis industry is going. Does she predict a lift of the federal ban on weed any time in the near future?

“I think before the federal law changes here in the United States, we’ll see other countries beating us to the punch,” she answered. “Like Canada, which is blazing the trail in this area. We’ll see other countries legalizing adult use and starting to have systems for regulation, legalization, import and export at the national and international level.”

“That’s part of why we’re looking globally,” she added.

Furthermore, Billingsley predicts that the next few states to legalize cannabis will be in the Northeast. As for the next big states?

“I think it’s very likely that [it] will be Florida or Illinois,” she said. “I think Florida’s a sleeper. Definitely look out for Florida in 2018.”

The post One Piece Of Software Has Completely Transformed The Pot Industry appeared first on High Times.

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1. What is CBD? What is CBD Oil?

Cannabidiol (CBD) is a naturally occurring constituent of industrial hemp/cannabis. Its formula is C21H30O2 and it has a molecular mass of 314.4636. It is the most abundant non-psychoactive cannabinoid found in cannabis, and is being scientifically investigated for various reasons.

CBD oil is a cannabis oil (whether derived from marijuana or industrial hemp, as the word cannabis is the latin genus name for both) that has significant amounts of cannabidiol (CBD) contained within it. Our CBD products and extracts are derived from industrial hemp, so they could be considered CBD-rich hemp oil, hemp derived CBD oil, CBD-rich cannabis oil, or plainly “hemp extracts” since they typically contain much more than just CBD. Again, cannabis doesn’t mean marijuana, but is the genus name, and general umbrella term which all forms of marijuana and hemp fall under. The form of cannabis we use for our CBD and hemp extracts is industrial hemp; we do not sell marijuana.

2. If a hemp extract is 40% cannabinoids, what’s the other 60%? What’s in your hemp extracts besides the naturally occurring cannabinoids?

Our Kentucky hemp extracts contain over 80 different phyto-cannabinoids such as cannabidiol (CBD), CBC, CBG, CBN, etc.. In addition to the cannabinoids naturally present in our agricultural hemp extracts, there are also many other types of natural molecules and phyto-chemical compounds such as amino acids, carbohydrates, vitamins (including B1, B2, B6, D), fatty acids (including omega 3 & 6), trace minerals (including iron, zinc, calcium, magnesium, potassium), beta-carotene, chlorophyll, flavanoids, ketones, nitrogenous compounds, alkanes, glycosides, pigments, water, and terpenes. The most common terpenes in our hemp extracts are Myrcene, Beta-caryophyllene, Terpinolene, Linalool, alpha-Pinene, beta-Pinene, Nerolidol og Phytol, trans-alpha-Bergamotene, Limonene/ beta-Phellandrene (Co-elution), and alpha-Humulene.

3. What’s the difference between Hemp and Marijuana?

Scientifically, industrial Hemp and Marijuana are the same plant, with a genus and species name of Cannabis Sativa. They have a drastically different genetic profile though. Industrial Hemp is always a strain of Cannabis sativa, while marijuana can be Cannabis sativa, Cannabis indica, or Cannabis ruderalis. The major difference is how industrial hemp has been bred compared to a marijuana form of Cannabis sativa. organic hemp seedsTypically speaking, industrial hemp is very fibrous, with long strong stalks, and barely has any flowering buds, while a marijuana strain of Cannabis sativa will be smaller, bushier, and full of flowering buds. However, newer industrial hemp varieties in the USA are being bred to have more flowers and higher yields of cannabinoids and terpenes, such as our Kentucky hemp we’re now using!

99% of the time marijuana has a high amount of THC and only a very low amount of CBD. Hemp, on the other hand, naturally has a very high amount of CBD in most instances, and only a trace amount of THC. Fortunately, the cannabinoid profile of hemp is ideal for people looking for benefits from cannabis without the ‘high.’ Hemp is used for making herbal supplements, food, fiber, rope, paper, bricks, oil, natural plastic, and so much more, whereas marijuana is usually used just recreationally, spiritually, and medicinally. The term cannabis oil can refer to either a marijuana or hemp derived oil, since marijuana and hemp are two different forms of cannabis.

In the USA the legal definition of “industrial hemp,” per Section 7606 of the Agricultural Appropriations Act of 2014, is “INDUSTRIAL HEMP — The term ‘‘industrial hemp’’ means the plant Cannabis sativa L. and any part of such plant, whether growing or not, with a delta-9 tetrahydrocannabinol concentration of not more than 0.3 percent on a dry weight basis.”

4. Are hemp derived cannabinoids such as CBD as good as CBD from marijuana?

The short answer is yes. CBD is CBD, whether from marijuana or hemp. Most marijuana has a very low non-psychoactive cannabinoid profile (like CBD, CBC, CBG), so most of the time hemp would be much more preferable for anything besides THC. Marijuana is usually very high in THC (gives people the high) but usually very low in other non-psychoactive cannabinoids.

Nowadays in the USA, many farmers are growing industrial hemp flowers that are just as beautiful, odor-producing, and terpene rich as the best marijuana strains, such as our partnered farmers in Kentucky.

5. Why don’t you source your Hemp and CBD from within Colorado?

colorado growing operationWe feel that the hemp program in Kentucky is more well suited for our company in regards to growing hemp, and that because it’s 100% compliant with Section 7606 of the 2014 Farm Bill (and the 2016 Agricultural Appropriations Act), procuring it from there is perfectly legal at the federal level. Kentucky’s ecology is perfect for hemp just as it is for tobacco. The growing season is longer than in Colorado, and the soil is richer, so the quality of the hemp and the yields are better.

6. What’s the percentage of cannabinoids and CBD in your product?

Our raw extracts have varying percentages of cannabinoid and cannabidiol (CBD) content, the range being 10%-99%. Each product has a unique formulation and uses varying ratios of our extract types. Our CBD Isolate is over 99% pure CBD.

7. What is the best method of use?

For our dietary supplements we can only recommend them for internal consumption. Our CBD isolate is for research purposes only. If you don’t like the flavor of the oil supplements, you can mix with something sweet like apple sauce or honey to cut through the flavor.

8. What’s the ideal serving size for me, and how often should I take it?

There is no easy answer to this. Our starting recommended serving size is 15 drops but we generally recommend experimenting to see what feels best to you. Some prefer 5 drops, some prefer over 50 drops per day.

9. What is the safety of your hemp extracts? Are there negative side effects?

Hemp is considered by many to be generally safe. We’ve never seen or heard of any significant or negative CBD Oil Extractside effects in our years in the industry. That said, we can’t rule them out. Please consult with your physician before using any dietary supplement including Hemp extract supplements.

10. Which of your CBD and hemp products should I get?

As a company who sells various dietary and food supplements, we can’t suggest any of our products for the prevention, treatment or cure of any disease or ailment.

When considering our different dietary hemp products, know that they all come in two strengths. Our Original Hemp blends (Classic Hemp Blend, Hemp Complete, Brainpower oil, & Signature Blend) all have 250+mg of cannabinoids per fluid ounce, and our concentrated blends have 1,500+mg per fluid ounce, six times the potency of our traditional oils. We’ve found that sometimes less is more, but nevertheless, some people like to take very large serving sizes of our hemp extracts.

The main difference between the four Original Blends is the additional herbal ingredients besides hemp. We suggest you research the separate components of each blend to determine which product may be most appealing to add to your dietary regimen. If you know it’s solely the hemp extract that you are looking for, with no additional ingredients, then Classic Hemp Blend or Classic Hemp 6x is what you’re looking for.

For dabbing and vaporizing or for research you can try our CBD Isolate.


11. Why do people use Hemp Extracts and CBD? What are the benefits and uses of CBD?

In accordance with federal regulations we cannot make health claims regarding our dietary supplement products. We can only recommend our products for general wellness.

12. Is a standard hemp seed oil the same as a high-CBD hemp extract?

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Hemp Oil For Dogs

Absolutely not. Standard hemp oil, which can be found very cheaply at a grocery store, is a much different product than our CO2 hemp extracts (not from seed). Standard hemp oil is produced by cold pressing the seeds, whereas our hemp extract is a supercritical CO2 extraction of the hemp plant itself, not the seeds. Hemp seed oil is considered to be a great nutritive food, but it doesn’t have the naturally occurring terpenes, cannabinoids and other components that our extracts do have.

13. Do I need to move to Colorado to get your Hemp Extracts and CBD? Where do you ship?

No. We actually source our hemp from Kentucky, as it’s legal to ship across state lines. Many people are under the impression that the only way to acquire hemp extracts and CBD for themselves or a loved one is to move to Colorado or another cannabis-friendly state. Many major news outlets are misinformed and are unfortunately spreading the idea that you can only get CBD oil in the states where medical marijuana has been legalized. This is simply not the case though. Because our extracts comes from hemp instead of marijuana, we can and do ship to all fifty states, and no medical marijuana card is needed. There are some exceptions, like with Indiana, Missouri and South Dakota we can’t sell our concentrated products due to state legislation.

We also ship to Japan, Australia, the EU, Switzerland, and Brazil. For all EU orders contact our exclusive distributor thereCannawell.

14. Is your Hemp Extract Oil similar to Rick Simpson Hemp Oil?

Not quite. Ours are from hemp and RSHO is usually using marijuana, a different form of cannabis than industrial hemp. Our industrial hemp extracts are more standardized and will usually have a much higher content of non-psychoactive cannabinoids like CBD than one produced through the Rick Simpson method. And oils produced through his method will usually have a much higher THC content, as it’s typically marijuana that is used for RSHO.†

Generally speaking, most marijuana producers and sellers (especially on the black market) don’t test for contaminants (metals, pesticides, bacteria, etc.). Rick Simpson Hemp Oil is actually more a method of extraction than it is a specific product. People use the Rick Simpson method with hundreds of different strains of marijuana, so the THC, CBD and other cannabinoid content of the final oil is always varying greatly, depending on the cannabis the consumers are acquiring. Usually what’s used for Rick Simpson oil is a strain with an inferior CBD content (and high THC), because that’s what the vast amount of marijuana is nowadays.

15. Where do you source your hemp and CBD from?

We have partners in Kentucky who grew a dedicated plot for us this year (2016) which is being used in our products now. mjna message boardWe also currently source from Europe but we’ll be changing that soon.

16. What kind of testing/analysis is performed on your products?

We have an industry leading quality control system, and we have third party laboratories analyze all of our hemp extracts and our final products for cannabinoid potency, heavy metals, bacterial and microbial life, mycotoxins (fungus), and pesticides.

17. What is CO2 extraction? What’s the difference between subcritical and supercritical CO2 extractions?

CO2 extraction is an extraction process that uses pressurized carbon dioxide to extract phyto-chemicals (such as CBD, CBG, or terpenes, flavonoids, etc.) from a plant. CO2 at certain temperatures and pressures acts like a solvent, without the dangers of actually being one. It is the most expensive extraction method, and is widely considered the most effective and safest plant extraction method in the world.

Many hemp and CBD companies boast about their supercritical CO2 extractions, but that’s actually only one (and perhaps an inferior) method of using a CO2 extraction machine. There are also subcritical CO2 extractions, and ‘mid-critical’, a general range between subcritical and supercritical. Subcritical (low temp, low pressure) CO2 extractions take more time and produce smaller yields than super-critical, but they retain the essential oils, terpenes, and other sensitive chemicals within the plant. Supercritical, on the other hand, is a high pressure and high temperature process that damages most terpenes and heat sensitive chemicals, but can extract much larger molecules such as lipids (omega 3 and 6), chlorophyll, and waxes. A truly full-spectrum CO2 extract includes first performing a subcritical extraction, separating the extracted oil, and then extracting the same plant material using supercritical pressure, and then homogenizing both oil extracts into one. In the essential oil industry, an extract made using this specific process is referred to as a CO2 Total.

18. What is the endocannabinoid system (ECS)?

“The endocannabinoid system (ECS) is a group of endogenous cannabinoid receptors located in the mammalian brain and throughout the central and peripheral nervous systems, consisting of neuromodulatory lipids and their receptors.” Wikipedia

There are two main types of receptors in the ECS, CB1 and CB2. CB1 receptors are primarily located in the central nervous system and brains of mammals, and CB2 are generally found in the peripheral nervous system. There are two main cannabinoids mammals produce- 2AG and Anandamide (named after the Sanskrit term “ananda” which translates to “peace”).

For hundreds of millions of years every vertebrate on Earth has been equipped with this ECS, a crucial system in the body, and it has been known about in the scientific and medical communities since the 1980’s. However, it’s still not taught about in most medical schools.